Embracing innovation to support disruption requires collaboration and driving conversations — truly acting in a strategic partnership role, not taking a passive stance and being disrupted, or waiting for the organization to initiate dialogue.This goes far beyond the typical quarterly sit-downs, SLAs and reporting. This is about a world where IT brings powerful capabilities to drive innovation in a citizen-oriented value stream.Being a thought leader and driving with infrastructure-led disruption revolves around identifying new digital opportunities to influence business leaders’ thinking on what digital means for their organization. As business leaders become increasingly digitally savvy, the roles of IT and the I&O leader must change. This is a key opportunity for I&O leaders to shine and use their technology expertise to collaborate with other business leaders on breakthrough opportunities. They can adapt examples of digital disruptors from other industries and pilot innovative prototypes that can transform value propositions.